Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Padua, D.

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-07-31

Format: Paperback

ISBN-13: 9781349351541

DOI: 10.1057/9780230391253

Dimensions: 216cm x140cm

Pages: 231