Managing Green Issues

Curtin, T.

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-10-13

Format: Paperback

ISBN-13: 9781349352418

DOI: 10.1057/9780230800854

Dimensions: 229cm x152cm

Pages: 208