Media, Organizations and Identity

Chouliaraki, Lilie; Morsing, M.

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-12-09

Format: Paperback

ISBN-13: 9781349353903

DOI: 10.1057/9780230248397

Dimensions: 216cm x140cm

Pages: 214