Marketing Revealed: Challenging the Myths

Burgers, W.

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Details

Published by: Palgrave Macmillan

Publication Date: 2007-12-07

Format: Paperback

ISBN-13: 9781349358915

DOI: 10.1057/9780230230873

Dimensions: 235cm x155cm

Pages: 192