The Political Marketing Game

Lees-Marshment, J.

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Details

Published by: Palgrave Macmillan

Publication Date: 2011-01-01

Format: Paperback

ISBN-13: 9781349359448

DOI: 10.1057/9780230299511

Dimensions: 216cm x140cm

Pages: 259