Building Brand Value the Playboy Way

Gunelius, S.

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-09-16

Format: Paperback

ISBN-13: 9781349367559

DOI: 10.1057/9780230239586

Dimensions: 203cm x127cm

Pages: 188