Surfing the Global Tide: Automotive Giants and How to Survive Them

Wynn-Williams, M.

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-04-22

Format: Paperback

ISBN-13: 9781349367863

DOI: 10.1057/9780230233591

Dimensions: 235cm x155cm

Pages: 271