{"product_id":"9781349420261","title":"Rolling Out New Products Across International Markets: Causes of Delays","description":"\u003ch1\u003eRolling Out New Products Across International Markets: Causes of Delays\u003c\/h1\u003e \u003ch2\u003eChryssochoidis, G.\u003c\/h2\u003e \u003cp\u003eLaunching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349420261\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230508996\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 249\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":46313284632716,"sku":"9781349420261","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349420261.jpg?v=1771535339","url":"https:\/\/lateknightbooks.com\/products\/9781349420261","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}