{"product_id":"9781349425242","title":"Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories","description":"\u003ch1\u003eSports Sponsorship and Brand Development: The Subaru and Jaguar Stories\u003c\/h1\u003e \u003ch2\u003eBeck-Burridge, M.; Walton, J.\u003c\/h2\u003e \u003cp\u003eSubaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2001-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349425242\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230508224\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 196\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47679552880780,"sku":"9781349425242","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349425242.jpg?v=1776572952","url":"https:\/\/lateknightbooks.com\/products\/9781349425242","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}