Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Kitchen, Philip J.; Schultz, Don E.

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Details

Published by: Palgrave Macmillan

Publication Date: 2001-01-01

Format: Paperback

ISBN-13: 9781349425327

DOI: 10.1057/9780230554580

Dimensions: 229cm x152cm

Pages: 410