Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

Name: Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
Brand: Palgrave Macmillan UK
SKU: 9781349425327
Price: 49.49 USD
Availability: InStock

Kitchen, Philip J.; Schultz, Don E.

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.