{"product_id":"9781349430154","title":"Inclusive Branding: The Why and How of a Holistic Approach to Brands","description":"\u003ch1\u003eInclusive Branding: The Why and How of a Holistic Approach to Brands\u003c\/h1\u003e \u003ch2\u003eSchmidt, Klaus; Ludlow, C.\u003c\/h2\u003e \u003cp\u003eKlaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2002-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349430154\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230513297\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 210\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47414804906124,"sku":"9781349430154","price":89.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349430154.jpg?v=1775849714","url":"https:\/\/lateknightbooks.com\/products\/9781349430154","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}