Scenario Planning: The Link Between Future and Strategy

Lindgren, M.; Bandhold, H.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-01-01

Format: Paperback

ISBN-13: 9781349431977

DOI: 10.1057/9780230511620

Dimensions: 229cm x152cm

Pages: 180