Strategic Reputation Risk Management

Larkin, J.

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-01-01

Format: Paperback

ISBN-13: 9781349432523

DOI: 10.1057/9780230511415

Dimensions: 229cm x152cm

Pages: 276