Hit Brands: How Music Builds Value for the World's Smartest Brands

Jackson, D.; Jankovich, R.; Sheinkop, E.

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-01

Format: Paperback

ISBN-13: 9781349444595

DOI: 10.1057/9781137271488

Dimensions: 203cm x127cm

Pages: 201