{"product_id":"9781349444595","title":"Hit Brands: How Music Builds Value for the World's Smartest Brands","description":"\u003ch1\u003eHit Brands: How Music Builds Value for the World's Smartest Brands\u003c\/h1\u003e \u003ch2\u003eJackson, D.; Jankovich, R.; Sheinkop, E.\u003c\/h2\u003e \u003cp\u003eCompanies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349444595\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137271488\u003c\/p\u003e \u003cp\u003eDimensions: 203cm x127cm\u003c\/p\u003e \u003cp\u003ePages: 201\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47414260990092,"sku":"9781349444595","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349444595.jpg?v=1775849008","url":"https:\/\/lateknightbooks.com\/products\/9781349444595","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}