{"product_id":"9781349446636","title":"From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history","description":"\u003ch1\u003eFrom Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history\u003c\/h1\u003e \u003ch2\u003eZhiyan, W.; Borgerson, J.; Schroeder, J.\u003c\/h2\u003e \u003cp\u003eFrom Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349446636\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137276353\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 219\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431254737036,"sku":"9781349446636","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349446636.jpg?v=1775882288","url":"https:\/\/lateknightbooks.com\/products\/9781349446636","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}