Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Rajagopal, .

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-09-20

Format: Paperback

ISBN-13: 9781349448401

DOI: 10.1057/9781137281920

Dimensions: 216cm x140cm

Pages: 259