{"product_id":"9781349448401","title":"Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets","description":"\u003ch1\u003eManaging Social Media and Consumerism: The Grapevine Effect in Competitive Markets\u003c\/h1\u003e \u003ch2\u003eRajagopal, .\u003c\/h2\u003e \u003cp\u003eCategorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-09-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349448401\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137281920\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 259\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431299694732,"sku":"9781349448401","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349448401.jpg?v=1775884565","url":"https:\/\/lateknightbooks.com\/products\/9781349448401","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}