Organizations in the Face of Crisis: Managing the Brand and Stakeholders

Tafoya, Dennis W.

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-03-20

Format: Paperback

ISBN-13: 9781349455294

DOI: 10.1057/9781137313973

Dimensions: 216cm x140cm

Pages: 183