Beyond the Business Plan: 10 Principles for New Venture Explorers

Bridge, S.; Hegarty, C.

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-01

Format: Paperback

ISBN-13: 9781349461943

DOI: 10.1057/9781137332875

Dimensions: 216cm x140cm

Pages: 275