This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Anne Guimard is President of FINEO Investor Relations Advisors, a global Investor Relations strategy consulting firm founded in 1999. A Certified Financial Analyst with a PhD in International Finance and former Chief Investor Relations Officer at multi-listed companies, she has extensive experience in research, M&A and corporate finance at leading investment banks. She has developed FINEO's School of Investor Relations' training courses and is a regular speaker at major conferences globally.