Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth

Messner, W.

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-01

Format: Paperback

ISBN-13: 9781349464869

DOI: 10.1057/9781137340573

Dimensions: 216cm x140cm

Pages: 431