Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Rajagopal, .

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-03-21

Format: Paperback

ISBN-13: 9781349474271

DOI: 10.1057/9781137366788

Dimensions: 216cm x140cm

Pages: 318