Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Kusume, Y.; Gridley, N.

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-01-01

Format: Paperback

ISBN-13: 9781349474813

DOI: 10.1057/9781137369017

Dimensions: 216cm x140cm

Pages: 235