The Social License: How to Keep Your Organization Legitimate

Morrison, John

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

Details

Published by: Palgrave Macmillan

Publication Date: 2014-08-27

Format: Paperback

ISBN-13: 9781349475353

DOI: 10.1057/9781137370723

Dimensions: 216cm x140cm

Pages: 187