{"product_id":"9781349482221","title":"A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry","description":"\u003ch1\u003eA Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry\u003c\/h1\u003e \u003ch2\u003eDonzé, P.\u003c\/h2\u003e \u003cp\u003eThis book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-04-11\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349482221\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137389084\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 152\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":45991373340812,"sku":"9781349482221","price":161.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349482221.jpg?v=1777996422","url":"https:\/\/lateknightbooks.com\/products\/9781349482221","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}