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This book details very simply and for even the most novice of potential analysts not only how to perform analytics which describe what is happening, predict what is going to happen, and optimize responses, but also places these analytics in the context of proactive strategy development.
Published by: Palgrave Macmillan
Publication Date: 2014-12-18
Format: Paperback
ISBN-13: 9781349484294
DOI: 10.1057/9781137407870
Dimensions: 216cm x140cm
Pages: 193