Fair Trade in CSR Strategy of Global Retailers

Stefanska, M.; Nestorowicz, R.

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-02-17

Format: Paperback

ISBN-13: 9781349484355

DOI: 10.1057/9781137389046

Dimensions: 216cm x140cm

Pages: 205