{"product_id":"9781349487868","title":"Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges","description":"\u003ch1\u003eData Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges\u003c\/h1\u003e \u003ch2\u003eBoire, R.\u003c\/h2\u003e \u003cp\u003eBig Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-10-30\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349487868\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137406194\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 242\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":45383483359372,"sku":"9781349487868","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349487868_c1f2d62a-7a85-49fe-b7d4-0b5e2cf3f569.jpg?v=1772931010","url":"https:\/\/lateknightbooks.com\/products\/9781349487868","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}