AIB Southeast Asia: Strengths and Strategies

Chan, T.; Cui, G.

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-11-14

Format: Paperback

ISBN-13: 9781349488209

DOI: 10.1057/9781137407719

Dimensions: 216cm x140cm

Pages: 227