Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Giannetto, D.

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-01-27

Format: Paperback

ISBN-13: 9781349488957

DOI: 10.1057/9781137410405

Dimensions: 235cm x155cm

Pages: 240