{"product_id":"9781349488957","title":"Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results","description":"\u003ch1\u003eBig Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results\u003c\/h1\u003e \u003ch2\u003eGiannetto, D.\u003c\/h2\u003e \u003cp\u003eBig Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-01-27\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349488957\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137410405\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 240\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47430952124556,"sku":"9781349488957","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349488957.jpg?v=1775880702","url":"https:\/\/lateknightbooks.com\/products\/9781349488957","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}