{"product_id":"9781349491018","title":"Consumer Brand Relationships: Meaning, Measuring, Managing","description":"\u003ch1\u003eConsumer Brand Relationships: Meaning, Measuring, Managing\u003c\/h1\u003e \u003ch2\u003eFetscherin, M.; Heilmann, T.\u003c\/h2\u003e \u003cp\u003eConsumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-08-27\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349491018\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137427120\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 297\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47436364546188,"sku":"9781349491018","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349491018.jpg?v=1775912324","url":"https:\/\/lateknightbooks.com\/products\/9781349491018","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}