The Seven Sins of Innovation: A Strategic Model for Entrepreneurship

Richards, D.

Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-01-01

Format: Paperback

ISBN-13: 9781349492435

DOI: 10.1057/9781137432537

Dimensions: 229cm x152cm

Pages: 274