The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Rajagopal, .

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-03-04

Format: Paperback

ISBN-13: 9781349493128

DOI: 10.1057/9781137434975

Dimensions: 216cm x140cm

Pages: 295