Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

Ryan, Kevin; Graham, Rob "Spider"

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-12-09

Format: Paperback

ISBN-13: 9781349495580

DOI: 10.1057/9781137444219

Dimensions: 235cm x155cm

Pages: 238