{"product_id":"9781349502431","title":"Trendology: Building an Advantage through Data-Driven Real-Time Marketing","description":"\u003ch1\u003eTrendology: Building an Advantage through Data-Driven Real-Time Marketing\u003c\/h1\u003e \u003ch2\u003eKerns, C.\u003c\/h2\u003e \u003cp\u003eIn this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-11-11\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349502431\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137479563\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 234\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47676987408524,"sku":"9781349502431","price":22.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349502431.jpg?v=1776552783","url":"https:\/\/lateknightbooks.com\/products\/9781349502431","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}