Objects of Desire: Consumer Behaviour in Shopping Centre Choices

Dennis, C.

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-11-23

Format: Paperback

ISBN-13: 9781349507849

DOI: 10.1057/9780230509481

Dimensions: 216cm x140cm

Pages: 271