Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

Jackson, D.

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-01-01

Format: Paperback

ISBN-13: 9781349509775

DOI: 10.1057/9780230503267

Dimensions: 229cm x152cm

Pages: 179