{"product_id":"9781349511891","title":"Persuasive Advertising: Evidence-based Principles","description":"\u003ch1\u003ePersuasive Advertising: Evidence-based Principles\u003c\/h1\u003e \u003ch2\u003eArmstrong, J.\u003c\/h2\u003e \u003cp\u003eWritten by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-05-26\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349511891\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230285804\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 388\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":45991341424780,"sku":"9781349511891","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349511891.jpg?v=1776555077","url":"https:\/\/lateknightbooks.com\/products\/9781349511891","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}