Organising Knowledge: Methods and Case Studies

Gadner, J.; Buber, R.; Richards, L.

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Details

Published by: Palgrave Macmillan

Publication Date: 2003-12-16

Format: Paperback

ISBN-13: 9781349512904

DOI: 10.1057/9780230523111

Dimensions: 216cm x140cm

Pages: 232