Supermarket Wars: Global Strategies for Food Retailers

Seth, A.; Randall, Geoffrey

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.

Details

Published by: Palgrave Macmillan

Publication Date: 2005-09-05

Format: Paperback

ISBN-13: 9781349514434

DOI: 10.1057/9780230513426

Dimensions: 216cm x140cm

Pages: 187