Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Kuchinka, P.

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-01-01

Format: Paperback

ISBN-13: 9781349518487

DOI: 10.1057/9780230511316

Dimensions: 216cm x140cm

Pages: 192