Marketing in the Emerging Markets of Latin America

Marinov, M.

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Details

Published by: Palgrave Macmillan

Publication Date: 2005-10-28

Format: Paperback

ISBN-13: 9781349524372

DOI: 10.1057/9780230511859

Dimensions: 216cm x140cm

Pages: 191