Marketing Identities Through Language: English and Global Imagery in French Advertising

Martin, E.

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-01-01

Format: Paperback

ISBN-10: 9781349526000

ISBN-13: 9781349526000

DOI: 10.1057/9780230511903

Dimensions: 216cm x140cm

Pages: 286