Business Practices in Emerging and Re-Emerging Markets

Singh, S.

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-04-09

Format: Paperback

ISBN-13: 9781349536917

DOI: 10.1057/9780230611016

Dimensions: 216cm x140cm

Pages: 259