Structured Creativity: Formulating an Innovation Strategy

Sauber, T.; Tschirky, H.

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

Details

Published by: Palgrave Macmillan

Publication Date: 2016-08-27

Format: Paperback

ISBN-13: 9781349542802

DOI: 10.1057/9780230513242

Dimensions: 216cm x140cm

Pages: 227