{"product_id":"9781349542802","title":"Structured Creativity: Formulating an Innovation Strategy","description":"\u003ch1\u003eStructured Creativity: Formulating an Innovation Strategy\u003c\/h1\u003e \u003ch2\u003eSauber, T.; Tschirky, H.\u003c\/h2\u003e \u003cp\u003eInnovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-08-27\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349542802\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230513242\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 227\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47678930976908,"sku":"9781349542802","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349542802.jpg?v=1776568370","url":"https:\/\/lateknightbooks.com\/products\/9781349542802","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}