Market Entry in Japan: Theory and Management in a Turbulent Era

Haak, René; Haak, Ulrike

An essential guide to the current state of Market Entry in Japan that illustrates the challenges, opportunities and routes to successfully doing business in Japan. It offers a short but scientifically well-founded overview of the ways into the Japanese market that promise success.

Details

Published by: Palgrave Macmillan

Publication Date: 2008-01-01

Format: Paperback

ISBN-13: 9781349547074

DOI: 10.1057/9780230582170

Dimensions: 216cm x140cm

Pages: 165