Principles of Marketology, Volume 2: Practice

Aghazadeh, Hashem

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Details

Published by: Palgrave Macmillan

Publication Date: 2019-03-20

Format: Paperback

ISBN-13: 9781349720804

DOI: 10.1057/978-1-137-54833-7

Dimensions: 235cm x155cm

Pages: 703